The annual Golden Peacock Awards for the year 2011 were given away in a glittering ceremony at Hotel Lalit Ashok, Bangalore on 20th January, 2012. Instituted by the Institute of Directors (IOD), the Awards are declared annually for excellence in the fields of quality, training and innovative product/service among Indian industries. Central Bank of India was a recipient of the Golden Peacock Award for Innovative Product/Service for its retail product Cent Sahayog, which was launched on 2nd October, 2011.
Designed to strengthen the micro and small manufacturers and service providers (MSE) through a process of fast and hassle-free credit delivery, this product aims to bring this largely unbanked segment into banking fold. The product has achieved unprecedented success and within two months from the date of launch, has garnered considerable business.
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