To match its rivals' suite of services like private bankers, portfolio management and other customized offerings to the mega wealthy, SBI launched a ‘crorepati only' branch in Hyderabad. Located in the city's upmarket Banjara Hills area, the only criterion required to open an account in the branch is simple: a minimum opening balance of Rs 1 crore. That too only if you have an invitation from the bank.
Christened the ‘Kohinoor Banjara Premium Banking Centre' (after the famed Kohinoor diamond that was discovered here), the swanky branch, spread over 4,000 sq ft, will see SBI roll out the red carpet for Hyderabad's nawabs, nouveau and old. It will offer them specialized banking facilities like personalized relationship managers, 24/7 lockers, extended banking hours, doorstep pick-up and drop facilities, in addition to pampering with five-star amenities at the branch.
So the city's wish set, most of which is concentrated around the Banjara Hills and Jubilee Hills area, can bank king size while they chill out in the plush comforts of the branch's ‘Nizam lounge' , hold business conferences in its WiFi enabled ‘Sapphire' conference room and sip a cuppa and munch on refreshments in the ‘Pearl' coffee bar.
They can even change in the ‘Opal' dressing room attached to the ‘Topaz' locker room. The opulence of the branch, on which Rs 80 lakh has been spent, is best reflected in the fact that even its washrooms are named after gems —Oynx and Garnet.
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